About

The Sweet Spark that Started it All

In 2021, Deejay had a vision to create something truly unique. She experimented with the vibrant flavors of ube halaya, a beloved Filipino dessert, and decided to try her hand at baking. The result was a one-of-a-kind cookie that would change everything.

When Deejay shared her creation with her husband, Noah, he was blown away. "This is it," he exclaimed. "I want to quit my job and sell these wonderful cookies with you!" And so, a dream was born.

Their dream was not just about selling cookies, but about building a legacy for their daughter, Saysay. Her name, which means "meaning" or "worth" in Filipino, became the perfect namesake for their company.

Together, Deejay and Noah joined forces, turning Deejay's newfound passion into a business. Deejay honed her baking skills, and Noah supported her every step of the way. People fell in love with the Ube Halaya cookie, and soon, word spread about the delicious treats. Encouraged by the response, they expanded their flavors, infusing each cookie with the same love and creativity that started it all.

Our Story is About More than Just Cookies

We're about sharing a piece of our culture, our heritage, and our love with every bite. We're about the joy of discovery, the warmth of community, and the power of following your dreams together.

Our Promise

We promise to always bake with love, to experiment with bold flavors, and to share our passion with the world. We promise to be more than just a cookie company – to be a symbol of innovation, community, and the power of partnership and love.